Good websites reduce bounce rates and aid in increasing conversion rates. Incorporating these 12 essential elements into your real estate website will help your company stand out.

1 Easy navigation

When potential clients looking for a real estate agent visit your website, you want to make it as easy for them to find the information they require. As a result, your website should be simple to use and accessible to everyone. Clients will simply look elsewhere if specific features are difficult to find on your website. This Features include: about, listings, guide, financing, blog and contact.

2 Advanced search capabilities

At any given time, most agencies will have a large number of properties on their books. While the distinction between rent/buy, house/condo is simple,While these criteria may suffice for a quick search, most prospective buyers or renters want specific features in their ideal property. An advanced search option allows them to narrow down longer lists of potential properties into a more manageable shortlist.

3 Geographical location

Linking your listings to Google Maps helps potential clients get the whole picture. They can see where the property is in relation to local amenities such as schools and major transportation hubs by using a precise map location.

While Google Maps provides an easy-to-use static map, you might want to consider going a step further. You could mark local services and amenities with an aerial photograph of the area, commission a graphic designer to create a specially illustrated map, or create an interactive map with relevant information using real estate mapping software.

4 Design that is responsive

There are several reasons why your website should use responsive design. The first and foremost benefit of such design is that it improves the user experience. Potential customers are more likely to stick around if your website provides an enjoyable and intuitive user experience.

A well-designed responsive website can also improve how people interact with your site in a variety of ways. It allows them to move through images quickly and smoothly, and it can bring up property comparisons so they can compare features of different properties. Good web design is difficult to achieve; consider contacting a real estate website builder with a proven track record.

5 Neighborhood and community guides

While you may choose to include this in your blogs, having community and neighborhood guides as a standalone feature can be a valuable tool for site visitors. It allows people who are moving from another state or city to see what the neighborhoods you serve have to offer.

6 Pictures and videos

Visual media, such as photos, videos, and occasionally VR tours, play an important role in selling a home. When combined with detailed descriptions, high-quality photos assist clients in narrowing down a shortlist of properties to tour. High-quality, relevant property photos play an important role in attracting potential buyers.

7 Contact Forms

Good contact forms serve two functions. For starters, it’s a convenient way for people to express their interest in a property without calling or emailing. If provided on the actual property listing, it informs you of the property they are interested in, their contact information, and the best time to contact them.
You can improve the user experience on your real estate website by incorporating the 7 features listed above. Giving neighbors a pleasant online experience increases not only customer satisfaction but also the likelihood of a visitor becoming a client. Contact us and let us help you create the best real estate website.